SMS Privacy Policy

This SMS Privacy Policy explains how we collect, use, and protect your personal information when you subscribe to receive SMS messages from us. By opting into our SMS communications, you agree to the terms outlined below.

  1. Information We Collect

When you subscribe for SMS messages, we may collect the following information:

  • Phone number
  • Name (optional)
  • Other information you voluntarily provide

We use Mailchimp to manage our SMS communications. Mailchimp acts as our service provider and processes your information on our behalf.

  1. How We Use Your Information

We use your contact number and related data to:

  • Send promotional messages, updates, reminders, service information and other SMS communications you have opted in to receive
  • Manage your SMS preferences
  • Improve our messaging and customer communications
  • Comply with legal or regulatory requirements

Messages may be sent using Mailchimp’s messaging platform, which provides delivery, reporting, and opt‑out functionality.

  1. How We Obtain Consent

You provide consent to receive SMS messages when you:

  • Check an opt‑in box indicating you agree to receive marketing messages

Consent is never obtained through pre‑checked boxes or automatic enrolment.

  1. Message Frequency

Message frequency may vary depending on your engagement and preferences. Standard message and data rates may apply, depending on your mobile carrier.

  1. Opt‑Out and Your Choices

You can stop receiving SMS messages at any time by replying:

  • STOP to unsubscribe
  • HELP for assistance

You may also contact us directly to update your preferences or request deletion of your data.

  1. Sharing Your Information

We do not sell or rent your personal information.
We may share your information only with:

  • Mailchimp, solely to deliver SMS messages
  • Service providers who help us operate our business
  • Authorities, if required for legal compliance

All providers must protect your information according to applicable laws.

  1. Data Security

We take reasonable steps to protect your information from unauthorized access, disclosure, or misuse. SMS platforms, including Mailchimp, use industry‑standard security controls to safeguard data.

However, SMS is not a fully secure communication channel. Please avoid sending sensitive information via text.

  1. Data Retention

We retain your information only for as long as necessary to:

  • Provide SMS services
  • Meet legal requirements
  • Maintain accurate records

You may request deletion of your data at any time.

  1. Children’s Privacy

Our SMS program is not intended for individuals under 13 years old. We do not knowingly collect children’s personal information.

  1. Changes to This Policy

We may update this SMS Privacy Policy from time to time. Changes will be posted with an updated “Last Updated” date at the top of this page.

  1. Contact Us

If you have questions or want to request access, deletion, or correction of your information, please contact:

Midland Eye
Email: dpo@midlandeye.com
Phone: 0121 711 2020
Address: 50 Lode Lane, Solihull, B91 2AW

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